I have met very, very few people who really have any idea how to convert free publicity into real income which is a shame because it can be a genuine gold mine if you approach it the right way.
Kindest regards, Andrew Cavanagh
Michel Fortin
· 2 years ago
EXCELLENT! As always, thank you, Andrew.
Mr. Ehi. Michael
· 2 years ago
Dear Sir,
can i ask for help or assistance form? Thanks.
Angela Wills
· 2 years ago
Oh this is excellent timing for me now that I'm about to do my first press release. Thank you!
Floyd Fisher
· 2 years ago
Mike:
You just answered a question I was asking myself. Thanks!
Many of your tips are great, but people who write press releases shouldn't be writing only for journalists. They should be writing for spiders.
A press release that's optimized for the search engines can pull in consumers like a huge magnet. Those consumers can then sign up for an ezine or a free download and enter your sales funnel. They might even buy from you today, even if no journalists think your release is worthy of their time or attention.
As a publicity expert, I get more questions on this topic than any other. So I created a free press release writing tutorial called "89 ways to write powerful press releases." Anyone can opt into it at http://www.PublicityHound.com/pressreleasetips/...
It's a very long course--89 lessons in all. But when you're finished, you will have earned a master's degree in press release writing. And you will know more about how to write and distribute press releases than than most professional PR people.
By way of background, I was a newspaper editor and reporter for 22 years, and I have accepted and rejected literally thousands (and maybe even millions) of press releases.
Michel Fortin
· 2 years ago
Thanks, Joan! Indeed. These are great points. (And yes, I know of you very well. I've been following The Publicity Hound for many years.)
And I should have added your site as a resource. So folks, if you want to know more about Joan, please visit:
I live outside usa , can the radio stations interview by phone ?
Or is a personal visit to local radio station neccesary for the radio interview ?
Michel , As always great tips !
Franck Silvestre
· 2 years ago
I used Press Releases last year, and from now, I am going to send a Press Release with PRweb each and everymonth for my product.
Joan, I will take your 89 parts course. It's the longer e-course I subscribed to to date.
Katie Cummings
· 2 years ago
I think the most important part is the section about connecting rather than informing. All too often we speak down to readers and they hate that. It is vital to connect with them for so many reasons including gaining trust and readership.
Tom Chandler
· 2 years ago
Michael: I'd sure love to weigh in on this issue with some authority, but even after a zillion press releases, I still tend to write them like miniature ads.
Guess I'm newsworthiness challenged.
Good advice as always!
Dimano Marketing
· 2 years ago
Here is a great article on the Secrets of Sending Press Releases. It looks at a few of the best practices of PR and media professionals. Check it out. Thanks -The Dimano Marketing Team
I can't agree with Joan enough, and yes, her work is a must-subscribe/must-read!
Here are a few resources you and your readers would definitely appreciate, as great follow-up material:
1. PRWeb.com and I have been giving away $200 PRWeb.com Premium press releases away since April 2007, details for anyone to claim theirs today are here. By the way, prior to our launch, PRWeb.com has never offered any one a gift/bonus of this magnitude before. We have an unique partnership that I treasure, and feel humbled to have.
2. I have an unique Online Press Release series that includes topics like:
3. Lesley Spencer-Pyle, is a dear colleague/friend of mine and she writes incredible online and offline press releases. Having been a Public Relations Specialist prior to starting her home-based business, HBWM.com, she has years of experience in writing press releases that gets attention. She also knows a great opportunity when she sees one, and has herself capitalized on her free $200 PRWeb.com press release through me, and we both actively promote this offer to her members; because it includes a PRWeb.com 1-hour webinar that teaches you exactly how to utilize all the resources with its premium package. Having used their services for over 2.5 years, I was surprised to learn anything new, but in fact, learned a great deal from this webinar. Lesley agrees that with technology changing, the webinar was ideal for even the seasoned PR Copywriter that she is.
Hope these resources help ;-)
To our success & empowerment, Ponn
P.S. I'm sure you don't remember me Micheal, but I submitted my press release to your forums when I started out early in 2005, and was ripped apart by many members. This was great education, by the way ;-) I was a student of Alice Seba then, and I find that forum thread still survives in Goggle searches to remind of my humble beginnings online. :-)
My point is: I couldn't write a "decent" online press releases back then (though I wrote them for years as an offline government official), and now here I am a well-paid search engine optimized online press release copywriter, I'm an Evangelist educating and promoting everyone the web (particularly online business owners, such as internet marketers and bloggers who do not appreciate press releases) about their grave impact as a optimal internet marketing technique, and have a unique partnership with one of the web's greatest online distribution centers: PRWeb.com.
How? Because I write and publish regular and consistent online press releases. I started off writing them weekly 2.5 years ago, and now I write them at least monthly.
PRWeb.com has the technical resources and incredible customer services, to help all their clients write editorially-acceptable press releases, and ones that are read. Every single press release is read by an editor and *must* achieve an editorial score of 4 of 6 to be published. This human-barrier helps any novice copywriter (a) learn the craft of writing a press release and not over-sell in an "ad" format, (b) learn the art of writing press releases for the spiders *and* traditional media outlets.
Carole DeJarnatt
· 2 years ago
I am in the beginning stages of writing a couple of press releases for a client of mine. Thank you for the article and instructions to success!
All Comments
I was interviewed by about 20 different radio stations before I discovered "the secret" to getting ongoing media exposure.
And when I applied this secret it got me on a show that fed to 40 commercial radio stations repeatedly for over 2 years.
I appeared on that show for 2 hours at a time and I was allowed to do a full on pitch for my product at the end.
I used the same secret to make the front page of the newspaper repeatedly and get on TV news.
I turn down more media coverage in a year than most people will get in a lifetime.
What is this secret.
Write your press release in pairs and pitch the next story before, during or immediately after your interview...
http://www.copywriting1.com/2007/03/6-rules-to-...
Also most press releases are waaaaay too long.
If you can't do it on one double spaced page you've got a problem.
Because reporters and radio hosts will only read the first page.
Anything else is superfluous.
The objective is to get the media to call you for more information as Michel suggests.
But it goes further than that.
If you're smart you'll include suggested questions...that way your reporter or radio host doesn't have to do any work.
Just call you up and ask the questions.
See a proven press release template here...
http://www.copywriting1.com/2007/03/press-relea...
Finally, while free publicity can be enormously profitable most people make peanuts if anything...just thrilled they got "exposure".
That's just about as STUPID as repeatedly paying for image advertising to "get your name out there".
You need to measure the response you get from your free publicity because it ain't free.
It takes a lot of time and effort to get yourself on radio, on the television and in the newspapers and magazines.
It's just another form of advertising that you "pay" for with high quality content and the time and effort it takes to give a good interview...
http://www.copywriting1.com/2006/07/radio-copyw...
I have met very, very few people who really have any idea how to convert free publicity into real income which is a shame because it can be a genuine gold mine if you approach it the right way.
Kindest regards,
Andrew Cavanagh
can i ask for help or assistance form?
Thanks.
You just answered a question I was asking myself. Thanks!
-Floyd
@Ehi:
If you need help, then contact support at http://www.copydoctormembers.com/ or http://www.successdoctor.com/contact/
Thanks.
Many of your tips are great, but people who write press releases shouldn't be writing only for journalists. They should be writing for spiders.
A press release that's optimized for the search engines can pull in consumers like a huge magnet. Those consumers can then sign up for an ezine or a free download and enter your sales funnel. They might even buy from you today, even if no journalists think your release is worthy of their time or attention.
As a publicity expert, I get more questions on this topic than any other. So I created a free press release writing tutorial called "89 ways to write powerful press releases." Anyone can opt into it at http://www.PublicityHound.com/pressreleasetips/...
It's a very long course--89 lessons in all. But when you're finished, you will have earned a master's degree in press release writing. And you will know more about how to write and distribute press releases than than most professional PR people.
By way of background, I was a newspaper editor and reporter for 22 years, and I have accepted and rejected literally thousands (and maybe even millions) of press releases.
And I should have added your site as a resource. So folks, if you want to know more about Joan, please visit:
http://www.publicityhound.com/
Definitely a must-subscribe!
(Again, thanks Joan.)
I live outside usa , can the radio stations interview by phone ?
Or is a personal visit to local radio station neccesary for the radio interview ?
Michel , As always great tips !
Joan, I will take your 89 parts course. It's the longer e-course I subscribed to to date.
Guess I'm newsworthiness challenged.
Good advice as always!
http://dimanomarketing.wordpress.com/2007/06/19...
Nice resources, thanks.
I can't agree with Joan enough, and yes, her work is a must-subscribe/must-read!
Here are a few resources you and your readers would definitely appreciate, as great follow-up material:
1. PRWeb.com and I have been giving away $200 PRWeb.com Premium press releases away since April 2007, details for anyone to claim theirs today are here. By the way, prior to our launch, PRWeb.com has never offered any one a gift/bonus of this magnitude before. We have an unique partnership that I treasure, and feel humbled to have.
2. I have an unique Online Press Release series that includes topics like:
a. Online Press Releases vs. Offline (with diagrams showing the difference in marketing reach both have.
b. Online Press Releases - How-to Target Your Ideal Client/Customer/Reader
c. Online Press Release *are* Cheaper, Better, Faster than running a Pay-per-click campaign.
d. The Internet's Ultimate List of Online Press Release Distribution Centers, ranked by Google PageRank with 1-3 line descriptions of each service
3. Lesley Spencer-Pyle, is a dear colleague/friend of mine and she writes incredible online and offline press releases. Having been a Public Relations Specialist prior to starting her home-based business, HBWM.com, she has years of experience in writing press releases that gets attention. She also knows a great opportunity when she sees one, and has herself capitalized on her free $200 PRWeb.com press release through me, and we both actively promote this offer to her members; because it includes a PRWeb.com 1-hour webinar that teaches you exactly how to utilize all the resources with its premium package. Having used their services for over 2.5 years, I was surprised to learn anything new, but in fact, learned a great deal from this webinar. Lesley agrees that with technology changing, the webinar was ideal for even the seasoned PR Copywriter that she is.
Hope these resources help ;-)
To our success & empowerment,
Ponn
P.S. I'm sure you don't remember me Micheal, but I submitted my press release to your forums when I started out early in 2005, and was ripped apart by many members. This was great education, by the way ;-) I was a student of Alice Seba then, and I find that forum thread still survives in Goggle searches to remind of my humble beginnings online. :-)
My point is: I couldn't write a "decent" online press releases back then (though I wrote them for years as an offline government official), and now here I am a well-paid search engine optimized online press release copywriter, I'm an Evangelist educating and promoting everyone the web (particularly online business owners, such as internet marketers and bloggers who do not appreciate press releases) about their grave impact as a optimal internet marketing technique, and have a unique partnership with one of the web's greatest online distribution centers: PRWeb.com.
How? Because I write and publish regular and consistent online press releases. I started off writing them weekly 2.5 years ago, and now I write them at least monthly.
PRWeb.com has the technical resources and incredible customer services, to help all their clients write editorially-acceptable press releases, and ones that are read. Every single press release is read by an editor and *must* achieve an editorial score of 4 of 6 to be published. This human-barrier helps any novice copywriter (a) learn the craft of writing a press release and not over-sell in an "ad" format, (b) learn the art of writing press releases for the spiders *and* traditional media outlets.
Carole